There are many important aspects of running a successful website, from SEO Optimization, to Link Building, and even the content itself. One more you can add to this list is effectively promoting your website.
It’s a lost art that people often either don’t have the time for, or aren’t prepared to start. Use these top five helpful tips for promoting your website:
1. SEO (Search Engine Optimization)
Working to improve SEO isn’t a fast fix for your website, but for the long-term, it is absolutely essential to your site’s success. Improving your SEO will allow you to climb in the rankings for specific keywords in search engines, and give your site a better chance at being found in searches.
2. Good, Fresh Content
This sounds easy, but depending on your website or product, it can sometimes be very difficult. Creating fresh content can take a lot of creativity, and actually putting it out for your reader takes time and effort you may not always have. Regardless, sacrificing a little time to come up with content that is clean, fresh, and as unique as possible can only help your site. The fresher content you have, the more chances you have of being circulated in search engines, and new, relevant content can also catch the eye of other blogs and websites.
Creating this new content also gives you something of value to plug via your social media, email newsletter, or even through a press release if the event is important enough.
3. Social Media
As mentioned above, using social media to plug content is a great way to do free promotion for your site, although you can use social media to your advantage in a variety of ways. Website and content updates via Facebook and Twitter should go without saying, while creating a unique page to be found on Stumbleupon or a potential viral video to be discoverd on YouTube are two examples of maximizing your site’s value through social media. The more interesting content or features you have available to the world to share in social media, the more chances your website will get visits.
4. Contests and Promotions
This is pretty self-explanatory, but actually a pretty key method of increasing your viewership and keeping your readers engaged in the site. Contests that offer up tickets, books, money, or even specific creative prizes can be very attractive to people, even if they aren’t consistent readers of your website.
5. Paid Advertising
The above four ideas are things you should be looking to do as often and as much as possible, as they are all free and have a solid reach potential. Whether or not they are as effective as you want them to be, however, paid advertising could eventually be a path you’ll want to stroll down.
You want to be careful for any shady deals, scams, or simply getting taken advantage of in pricing and value, but if you find the right deal, paid advertising can be very beneficial. Weigh all of your options if you go this route, and consider (among other things) taking ads in search engines, forums, blogs, and marketing emails.
Ultimately, the success of your website and/or product is going to fall on you. You can do the dirty work yourself with steps 1-4 above, pay for advertising, or get someone like us here at SEO Calling to assist you. Whatever you decide, you’re off to a good start if you use these tips as a starting point. If you want to publish an of digital marketing then write for us SEO here.
Does SEO Calling Guarantee their Services?
Yes, they’ll guarantee delivery of all promises relative to the campaign you’ve contracted them for. You’re welcome to discontinue their service at any time and expect a full refund on all undelivered services.
How Do I know What I’m Paying For?
If you’re paying SEO Calling, you’re paying for easy and hassle-free online marketing. SEO Calling provide full reports detailing both what was done, and what unique services are contracted. They generally separate the spend into three categories (Consulting Hours/Time, SEO, & SEM) Your monthly report will indicate how many spending units when to which category.
What’s a “Spending Unit”?
A spending unit is the equivalent to just under a dollar. Spending units are used to describe the amount of your marketing budget dedicated to allocating SEOCalling’s vendor services within their respective categories. SEO tools would be used for content, link-building, distribution, social media, etc. SEM units would be utilized for banner ads, AdWords, etc. Here’s the guide of best seo tools for agencies.
How Do They Deliver Results?
There’s no “Secret Sauce” to Search Engine Marketing Success. You need to effectively manage your link building, content management, watch your competitors, continuously update your strategies, edit your code for optimal effectiveness, manage PR activities, and keep track of trends as search engines evolve.
Typically, Companies that have focused attention on their online exposure have two logical choices:
- You spending countless hours learning how to properly harness search traffic
- You apply the methodologies on Your time
- You are responsible for your results
- SEOCalling do everything
- SEOCalling keep you informed
- SEOCalling are responsible for providing great results
Sign up for one of our easy marketing bundles so you can get started promoting your online presence the easy way.