Since the invention of the cardboard box in England back in the 19th century, box design packaging has evolved dramatically. Despite being compact and sturdy, they’re still a hit among today’s consumers, and chances are, some of your favorite products come in these containers.
Moreover, with its square and even shape, box packaging provides one of the best canvasses for showcasing the most engaging designs. The reason is that you won’t have to worry about oddly shaped, uneven, or twisted surfaces. So it’s always clear what you will get in a box, and we think that is a true gift for anyone.
Below PackagingPrinting has laid out a few interesting tips in association with The UK Time for you to consider when designing great packaging for your cosmetics or food items!
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Cosmetic Boxes
Beauty and cosmetics are among the industries with the greatest potential for developing loyal and devoted customers. Bathroom cabinets everywhere contain beauty supplies.
This means if you have a cosmetics line, you have the potential to make some serious money. It also means that if you want to capture that business, you’ll need to stand out above the rest, jump off the Sephora shelf, and tell your target customers, “This is the product for you!” And packaging is the best way to grab their attention.
Your custom-printed cosmetic boxes are the first thing beauty aficionados will see when you are making an attempt to turn them into loyal customers. If your packaging catches their eye and speaks directly to their needs, they’re likely to grab your product and try it out. And if not? It will probably sit on the shelf untouched.
So how do you create packaging that makes your prospective customer shout, “I need these beauty products right now”? Don’t fret, here is the information you need to develop enticing cosmetic packaging that stands out on the retail shelf and gets your product into a customer’s bag (and, eventually, onto their face).
- Don’t design before you prime
- Get inspired by the latest cosmetics packaging trends
- Find the right packaging manufacturer for your cosmetics packaging
- Choose your packaging type
- Start designing for free
- Don’t forget to choose a focal point when designing
- Create your ideal cosmetics packaging
- Imprint your brand design elements, such as colors, fonts, etc.
- Gather all the information you need to imprint on your packaging
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Food Packaging Boxes
In a competitive industry like the food industry, packaging is crucial. This isn’t just for practical reasons, but also to maintain a competitive edge in crowded supermarkets. Here we will explore what types of packaging manufacturers should seek, which types should be evaded, and how to stay ahead of the pack.
Irrespective of whether it is your favorite chocolate bar or a snack, it is almost always the packaging that catches your attention first. Packaging for food not only makes it look attractive on the shelf but also protects it from physical and chemical factors that might contaminate it. Hence, it is imperative to know how to develop packaging for your food items that keeps up with trends and allows you to stay competitive.
How to Pick the Right Food Packaging?
What kind of packaging suits your food products? From plastic, paper, corrugated to glass, there are many types to choose from. But not all of them are built in the same manner. Each has its advantages and disadvantages.
When choosing the right food packaging, you should take into account two key factors:
Your food product should be packaged in a safe manner
The customer should be attracted to it.
It’s imperative that you consider your custom food packaging in terms of the environment, waste management practices, and economic viability, but unfortunately, the packaging doesn’t hit all of those boxes.
Ultimately, they vary based on certain properties that include:
- Material
- Design
- The type of food being packaged
- Shelf-life
- Conditions of the environment
- Easy to use
- Recyclability
- Costs associated with production and distribution.
Packaging for Food: The Latest Trends
Due to the dynamic and competitive nature of the food packaging industry, it is crucial to understand the trends. Consider incorporating these trends into your packaging to give your product an edge:
Minimalist Design: Everything from book covers to road signs is dominated by minimal designs. Let’s break up with our big typefaces and cluttered designs.
Bold Colors: Food packaging is increasingly using bold colors. Besides catching the eye of the customer, they also complement the design layout. One of the best examples of this trend is protein bars.
Fine Print is Becoming More Evident: If you list your ingredients in big font, why not make the fine print bigger? It will make your business seem more credible to the customer.
Get Creative with Shapes: Using shapes as a way to express creativity: Imagine watermelon-shaped juice packaging. Why not sell aloe vera in a euro stacking containers shaped like an aloe leaf if you sell herbal products? Getting the picture? Packaging is an area where food companies are getting creative.
Functional Packaging: Dunkin Donuts has introduced functional packaging in the form of a coffee cup top. It is designed to hold sugar, cream, and extra coffee. To make carrying food easier for their customers, more companies are implementing this trend.
Final Thoughts
All in all, packaging is a necessity for every food product to be accepted by consumers. Creating the right food packaging, however, is equally crucial. In addition to protecting and containing your product, packaging also builds brand awareness.
Keeping this in view, brands need to comprehend the significance of high-quality custom packaging. Not only does it allow them to register more sales, but it also protects them from bearing additional costs and losses during shipment.
That’s why leading brands greatly focus on developing quality packaging as it empowers them to offer their customers an extraordinary experience
