How many times have we seen people enjoying cookies irrespective of their age? It is because every kid or adult considers cookies as a go-to snack. Sometimes it is its flavor, but sometimes it is the packaging that tempts the audience the most. Custom Packaging for Small Businesses holds a significant place when it comes to packing a box of cookies.
Designing, physical dimensions, and printings are some of the essential factors while choosing a cookie box. That is why customized boxes are a new trend these days for small food startups.
Why is Custom Packaging for Cookies Important?
In a bakery, different products come in different shapes, sizes, and textures. Typically, the box for a cake is bigger, whereas the pastries may come in smaller containers. Hence, the handling is also different for every food item based on its characteristics.
Putting thought in cookie wrapping can draw mass attention towards your brand. Personalized and custom packaging for small businesses promotes consumers to purchase the cookies in seconds. Packaging helps a lot in connecting directly to the target audience. Thus, marketers label the packaging as a fifth “P” in the marketing mix.
Cookie startups can also excel by working hard on their casing. They can even use it as a vital marketing tool. Pre-made cookie cases may not deliver the exact brand image as customized ones do.
Tactics to Grow Your Business via Custom Packaging
The following tactics can amplify the growth of your cookie business. Let’s have a look at them:
Incorporate Character into Your Packaging
A box should convey the brand message to add quality and value. Printing the name or logo of your brand on a container in a subtle way along with the other necessary information related to your store will add personality to the packaging. Details may include the ingredients, flavors, name, expiry date, and price of the cookies. Taking care of these tiny things will give your small business a professional touch.
Investing in the Shape and Design of a Box
Going the extra mile for the overall design of cookie cases will help grow your brand. Integrating unique and luxurious shapes will allow in creating a brand identity.
Some suggested shapes are pillow boxes, pyramid boxes, window boxes, and many more. You can also use 1-piece, 2-pieces, 6-pieces, and 8-pieces cookie containers.
Choosing Custom Printing for Branding
Whenever customers walk into the store, the first thing that they notice is a shelf where it stacks the boxes. To hold their look for long, packaging should be good enough in terms of printing. High-quality printing with all the necessary info will never disappoint a buyer. Businesses can also print discount offers on their boxes to win more customers.
Besides colors, fonts play a significant role as well in attracting the public. Printing foil stamping logos, unique typographic styles, trendy fonts, and interactive infographics will keep your brand in the limelight.
Win Through Ecological Packaging
A large number of people are averting to sustainable packaging materials to save the planet. Here, custom packaging for small businesses gets a considerable ground to play by showcasing their environment-friendly brand. In this way, cookie startups can win the hearts of their buyers by integrating biodegradable papers into their normal packaging process. Brown cookie bags, mini Kraft boxes, and Kraft gift boxes are some of the eco-friendly options.
Custom Gift Boxes for Specific Events
Other than usual details about the brand, try using event-related personalized texts or greetings on the cookie boxes. Custom gift boxes for occasions such as birthdays, Valentines, Christmas, Wedding anniversaries, or any other sayings and targeted messages will help get maximum consideration for your startup.
Keep the Freshness Intact
The use of a suitable material is as essential as the entire look of a cookie box. In fact, materials are of high importance than the look itself because they represent the quality of a brand. It is imperative to pack cookies in a way that they remain fresh for a longer time. Nobody prefers to eat stale cookies and always look for crispy and fresh ones. Air-tight glass and acrylic jars work as the best choice for keeping their freshness alive. OBT Packaging offers extensive options for packaging materials that are durable and cost-effective. Their quick customer service and secure payment system keep the customers glued. Likewise, they never disappoint with delayed deliveries.
For paper boxes, try wrapping cookies in a plastic sheet to refrain them from absorbing moisture.
Avoid Transporting Errors
Whenever considering shipping your cookie boxes to a new place, wrap them in the mailer boxes. The mailer boxes have interlocking flaps entirely designed to store and send the products safely. OBT packaging offers mailer boxes with double walls to guarantee safety. Moreover, businesses can choose any color, size, and design options from their catalog. They are light on pockets and assure the best quality.
Include Exciting Finishing to Your Cookie Boxes
Several external factors can spoil the packaging. To be safe from going through such hassle, think vigilantly for finishing options. The market has two options available for this purpose – glossy and matte impacts.
These were some of the tactics to make a powerful impact with the custom packaging for small businesses. Now, let’s move on to some of the coolest cookie branding ideas for different events.
Inspiring Ways to Pack a Box of Cookies
A Christmas Cookie Box
As the winters are approaching and Christmas is just around the corner, get ready to give your cookie business a boost by producing theme boxes. Adding Christmas props such as wreaths, stockings, reindeer, bells, ornaments, etc., to the packaging will bring attention to the brand. Also, you can play with the colors and fonts for gift boxes.
Make those Valentine’s Day Cookie Boxes a Big Hit
You can get plain red and white boxes from OBT Packaging at very reasonable prices. Once the packets arrive, die-cut the boxes with hearts at the front or top. Along with the cookies, some chocolates and a rose as side adornments will make the overall look appealing.
A brand can use other Valentine’s props while printing. Place a small greeting card with a cute message inside.
Birthdays are a lot more Fun with Cookies.
People usually look for other options besides cake when planning a surprise birthday party. Cookies make the best choice for keeping in the party’s menu or gift them to the birthday buddies. Cookies can work even for party favors.
Parties are theme-basing these days, and you can always push a little hard to relate to the themes while designing your boxes. If someone asks to gift it to a friend, you can add text that says something special about the birthday boy or a girl when printing.
We hope that this article helped you in every possible way to get started with your cookie business confidently. One more piece of advice will be to craft boxes so that even after serving the purpose, consumers can reuse them. Neatly prepared and durable containers will last long as pencil cases, tea-light holders, sewing kits, and many more. In this way, you can help control wastage and create a long-term impact on your brand.