The current world is built on social media. Or so it seems. With users growing on Twitter, Tik Tok, Facebook, and Instagram every day, it’s hard to keep track of trends. But Tik Tok is, arguably, the most popular app today. Especially with young adults. Tik Tok is even easier to access with Cox bundles. This platform has featured that appeal to people from all over the world. And with its popularity rising, it’s now also used as a marketing tool.
Yes, Tik Tok, which most adults often scoff at, is being used by global brands. Gucci, Armani, Versace. All the big names are approaching Tik Tok for brand campaigns and promotions. And this kind of marketing works! There have been several brand campaigns that have gained popularity just because of Tik Tok. But if this still isn’t enough to convince you to use Tik Tok for your business, there’s a good chance your competitors already are. And they’re seeing results. But don’t worry. Tik Tok involves simple marketing strategies. Here are some ways you can use this platform to outperform the competition.
Make Use of Influencers
Today, influencers are basically marketers. They’re the faces of brands and companies. In fact, that’s how they make money. Being sponsored by brands to market products. And the best part is, they have millions of followers. This means your brand will have a higher chance of reaching a greater number of consumers. Companies choose popular influencers.
They also take into account the kind of products they’re endorsing. Also, it’s important to make sure the influencers chosen are not controversial. Because this can quickly lead to disaster. Brands like E.L.F, Gucci, and Chipotle constantly market their business on Tik Tok with influencers. Recently, the beauty brand E.L.F (Eyes, Lips, face) launched a campaign on Tik Tok with several influencers mouthing the words “eyes, lips, face”, the brand’s catchphrase. This gained so much popularity that the beauty brand came out with a music video for the song sung on Tik Tok! Not only this, but the company also gained a large number of customers overnight.
Use Hashtags
Hashtags will get you instant hits. In fact, they’re the most highly used marketing tool on Tik Tok. Hashtags enable your brand to be accessed by millions. Thus, it’s important to use the right hashtag. In some cases, hashtags will make your brans viral. This will get you millions of customers. Along with massive levels of promotion.
Recently, Chipotle, the popular fast-food chain, launched a branded hashtag challenge. This gained so much success that other brands like McDonald’s and Dunkin Donuts started doing the same. Chipotle launched the “Chipotle Royalty” challenge. With this, the fast-food chain offered customized menus based on celebrities. It worked with professional skateboarder Tony Hawk and named menu items after him. Following this, Mcdonald’s introduced meals based on rapper Travis Scott. Similarly, Dunkin Donuts came out with a drink called ‘The Charli’, name after the famous Tik Toker Charli D’Amelio.
Promote with Tik Tok Challenges
Tik Tok’s challenges are what made the social media platform famous in the first place. Such challenges are funny, engaging, and in some cases, even smart. Many companies today have joined this bandwagon. And they’re gaining a lot of success because of it. Chipotle started the Lid Flip challenge which gained instant popularity. This challenge involved users recording their attempt at flipping the lid onto the bowl without using their hands. Similarly, Guess launched its In My Denim which had famous influencers flaunting Guess Denim Jeans.
The brand hit more than 40 million views with this campaign. And it continues to receive engagement. All based on this one challenge! Then Crocs introduced a #ThousandDollarCrocs challenge. This was inspired by a Post Malone. And ultimately, led to a partnership between the famous singer and the brand. Crocs did not only receive a lot of hits, but its products also sold out fast. Fashion brand Calvin Klein also didn’t take too long to jump on this bandwagon. It started the challenge In My Calvins and used some of the most famous celebrities to market the brand. Singer Shawn Mendes was one of the celebrities and brought a large number of customers to Calvin Klein.
Other popular challenges include:
MAC: You Own It
Elf Cosmetics: Eyes Lips Face
Fortnite: Emote Royale Contest
HP: HP Coachella Dreamland challenge
Be Consistent with Content
The most important key to success is consistency. And yes, this applies even to Tik Tok. In order to attract users, your company must create and upload content regularly. If this does not happen, users will forget about the brand. Because social media has a lot of content, it’s easy for a particular brand to get ignored or overlooked. Thus, it’s important to keep uploading. Also, make sure the content is short and authentic. Users today can easily identify if the content is only for self-promotion.
Apart from this, follow trends and keep your videos and photos aligned with the latest trends. Today, visually appealing things are very important for the masses. Color palettes and design are vital for customers. So, use trendy colors and interesting filters to make your content stand out.
Engage With Users
User engagement is what takes your business to the next step. When you talk to your customers on a daily basis, it’s easier to see what they like and dislike. With user engagement, brands also become more relatable to consumers. Thus, it’s simpler for users to directly engage with companies. Also, make sure to sound authentic and creative when interacting with users. This will increase levels of popularity. Plus, it’ll give you a competitive edge.
