The whole world uses the internet, and it is not a hidden fact. The World Wide Web amasses millions of people and their need to obtain information, data, figures, images, collaborate, and disseminate different forms of data for specific use. Not just people but many companies use the internet to collect statistics and obtain data for future planning. The government uses the internet for safety and personal enhancement purposes like political pages on social media or websites with real-time statistics to help the people and the nation.
The internet is crowded with a vast number of people that are using it for various purposes. In the USA, numerous internet providers work to bring your office or home the best connection. Therefore, you could go about with your work and daily tasks in an effortless manner. In addition, marketers could surf the internet efficiently without wasting time because of a poor connection.
Most internet providers in the US have optimal packages for internet usage at the office or home. It is also available in almost all areas of the USA because of the type of internet. It also offers agility with Gen5 technology. You could use this or any other high-speed connections for office usage to get the best experience. With which internet to use out of the way, you would question, “How can you use internet stats to your benefit as a digital marketer?”
Marketing – New Pathways To Tread On
These days digital marketing is in and doing wonders for many organizations. This is mainly because digital marketers use the internet to drive more leads and use them to their benefit. Digital marketers can use the internet to increase revenue and effectively put their budget to use.
No matter the type of marketing you do, from traditional, new marketing, or digital marketing, its aim remains the same. That is to reach out to the old customers, make new customers, inform, and get conversions against the competitors. It is to increase the market share, achieve higher revenues, more growth in terms of scale, and get an amazing reputation under its name.
Digital marketing works to improve these all, but only digital marketing may not cut it. However, digital marketing is integral to marketing now and is widely used to transform organizations’ take on marketing in the modern world.
Top Internet Statistics All Digital Marketers Could Use To Drive Revenue And Growth Through:
Social Media Marketing (SMM)
Daily there are 3.2 billion social media users.
Social media helps you get the best out of online marketing. You can target an unlimited number of people, which is not accessible with traditional marketing methods such as TV, print media, etc. Still, with social media, it can become a reality. 42% of the world population is an active social media user, day in and day out.
That gives you the most significant market window, increasing your “reach” and getting the maximum conversion. That is especially possible if your target audience is adept at using the internet and loves to stream content at all times, such as gamers, influencers, bloggers, techies, teens, and young adults around the world.
What marketing should cover is not revenue growth in a matter of days but how to create a larger audience that would convert to your products or service. The question is, how?
Show your audience your key competitive points, your uniqueness, and why a customer needs your products or service over others. The ideal way is not manipulating but convincing and being more realistic. Then you should move to invest after building a solid profile and thus increasing the reach of your branded content. Keep some key points in mind:
- Branding is as essential a strategy as any business activity.
- Perception is changeable, but experience is everlasting.
- Splashing mud on someone does not leave you untarnished.
- The consumer is always right even when they are not.
- Good word of mouth can do wonders.
- Loyalty cannot be bought or stolen.
Search Engine Optimization (SEO)
93% of people using the internet use the search engine first.
Other surveys and authentic results have shown that Google is the top-rated search engine. That means that investment in good SEO practices is necessary to rank your website on Google. Overall, search engine optimization also helps in increasing organic traffic to your website and social media pages. The website, however, requires a good profile and several attraction points. In short, the website is your front end, which social media can never become. Even though many small startups tend to start from social media like Instagram. Instagram has frequently changed its servicing purposes from photo-sharing applications to dealing with all kinds of customers, buyers, sellers, entertainers, connections, networking, etc.
The website or Search Engine still holds the most significant attention when it comes to online marketing. Google gets about 77,000 searches in one second, which means you should aim to rank high on Google. Study Google’s algorithm and understand best practices for ranking without investing so much that you crash-land face first. The key is to understand essential methods of getting in on the first three pages, such as Google adverts, pay per clicks, SEO, or other forms of increasing reach and traffic to your website.
Meanwhile, your website should have an exemplary user interface that people will not have a hard time navigating. That will help people come over to your online store and stay on it for more extended periods. The more they like your website, the higher the chances that they will buy something. Also, content matters as an effective SEO technique to get the prospective client on your website and be satisfied with the information you have provided.
A Final Word
While SEO and SMM are the most used digital marketing methods, E-mail marketing is an effective and beneficial method to utilize. The key is research, analyzing trends, and using them to create your rhythm of greatness.