LinkedIn lead generation is an exclusive technique associated with social media marketing strategies. Professionals of any business designated at different levels have a good networking source that offers opportunities with useful and credible information.
LinkedIn is the largest digital gathering of professionals, and decisions prevail worldwide to boost the highest per capita income per user. But still, LinkedIn is a dilemma for many who assume it is the platform to connect with an existing colleague or post their resume. In this way, they completely ignore their lead generation ability entirely.
Nowadays, Pearl Lemon Leads, a reputed LinkedIn lead generation agency UK, provides LinkedIn Ads as the most effective tool to target lead generation and nurture audiences. Businesses work hard to provide users with value-based experiences by creating relevant content. In this article, we are going to emphasise LinkedIn Ads strategies that are tried and tested to yield
Proven Strategies of Lead Generation with LinkedIn Ads
Here is the list of proven strategies that are well-versed in gaining maximum traffic for your business. Here are a few of them:
- Execute Message Ads
Message ads, even sponsored by InMail, appear directly in the audience’s LinkedIn inbox. This is a helpful option to invite webinars or events and promote products and services. This strategy can even boost downloads related to white papers or eBooks. Message Ads get delivered when the target audience is active on the application to optimise the open rate. According to the case studies, Blackine successfully obtained a 72% open rate and a 15% CTR by implementing a LinkedIn-sponsored InMail available on the webinar registration campaign.
- Application of Lead Gen Forms Ads
Lead Gen Forms is the add-on feature integrated into sponsored content with the only perspective to collect contact details non-stop from LinkedIn. These leads arrive from the ad campaigns that the campaign manager manages. The major benefit of using this form is that it targets data by clicking or adding the work emails for signing up. It proves to be a great help in increasing the conversion rate. With the implementation of Linkedin Lead Gen Forms, you can get the result that is 2x higher fill rates as well as contribute to 70% of MQL to SQL conversion rate.
- Execution of Sponsored Content Ads
These are ideal options in the LinkedIn feed operating on desktop and mobile. They are in the format of single images, videos, or carousel images. This is the section where you can promote the content already published on your LinkedIn profile or LinkedIn company page. You can even make special video ads for the campaign using a tool like Flexclip. You can use direct sponsored content to share content for a specific audience without getting it published on your pages. It is useful in A/B testing that applies to audiences. Hubspot has generated approximately 400% leads via LinkedIn compared to any other platform.
Thus, this is the way to use LinkedIn to generate leads. And the lead generation process is mastered by a reputed LinkedIn Lead generation agency, Pearl Lemon Leads. They are known to make huge use of the techniques for business welfare to grow for long time success rapidly.