An open house session is an excellent way to draw in prospective buyers for a property on the market. These sessions attract buyers who are more motivated than their counterparts and are likely to take action. Compared to other forms of marketing, open houses have a great return on investment.
So how do you make an open house session successful? By advertising using the right marketing strategies. People can only attend these sessions if they know they are about to take place. Here’s how you should promote your open house.
Send Out Emails
You will likely have a list of emails you have collected over your career. These can be past clients or people who have contacted you for inquiries and such. Make a mailing list of these email addresses and then send them emails regarding your upcoming open houses. To make these emails, you can use PosterMyWall’s real estate email templates.
These templates will have a basic design already made which you can tweak and adjust further according to your needs. This will save time, effort, and you can use them to create several emails in advance. So when the time comes, you can prepare these emails and send them out.
To show you what we mean, here’s an email template that you can use to start your email campaign. These have the basic structure of the email already made with placeholder text and images. You may replace them with the details of your open house and then send them to your mailing list.
While you would be promoting your open house sessions using different marketing means, you shouldn’t ignore or forget to put up physical on-site signs. These signs will inform locals of an open house session that will be held at an appointed date. You can change this sign while the open house is in session to attract even more attendees.
The more people that attend, the more chances there will be that someone will take an interest in it and generate a lead. Neighbors are always vital for these events, because even if they don’t take interest, they can refer to a friend or family who might. If there are any visitors in the area or someone who’s just driving by to take a look at the neighborhood, they can also attend as well. When they get an in-depth look at the property on the market, they will be able to make their decision better.
Plan For Virtual Tours
Sometimes due to unforeseen circumstances, a prospective buyer may not be able to attend. They could be engaged somewhere else or may be out of town. To accommodate them, plan for a virtual tour as well. There are several services that can create virtual tours for you which you can then upload on your website.
Matterport, for example, is a commonly used virtual tour service that provides users with a 360-degree perspective to check out a property virtually. If not, you can always record a video and show off the property there.
Select The Right Timing
When you hold your open house session can also make a big difference. You want to ensure the session is held at a time when the maximum number of people can attend. A weekend is a good option for this since it ensures that most people would be free from work. Although some realtors also hold open house sessions during the weekdays as well, though these are held after work hours. Once you have the time selected, use PosterMyWall’s real estate flyer templates to create flyers to advertise the timings for your open house session.
Additionally, check out the local events in the community and hold your open house session around them. For example, see if there is a church nearby so you can begin your session after the service ends. This way, a large number of people would be around the area and can come over to check the session out. It is also a good idea to check if there are other open house sessions being held close by. You wouldn’t want to hold your session around them so as to not compete with them.
The deciding factor which will make or break your open house session is how you deliver the information to the attendees. You must have the proper knowledge to give to the attendees and ensure you generate leads. Always anticipate common questions and prepare accordingly as well. Promotion and marketing your session will only get you so far, it is up to your skills as a realtor that will make a difference. Ensure you give a good session, answer all questions, and inspire the attendees to take action and generate leads.