Search Engine Optimization is increasing your visibility and gaining more traffic for your website using various tools and techniques. On-Page SEO is one such technique through which you optimize your content for web users.
On-Page SEO: Meaning
On-page, SEO is a practice through which you optimize your content for web users and search engines. It is the easiest part of Search Engine Optimization that is in your control. It involves optimizing the content visible to the users, which enables you to get a higher rank in search engines.
Importance of On-Page SEO
On the page, SEO impacts the Search Engine Results in Page rankings. If your content is relevant and creates value for the end-user through Keyword Researches, User Experience, Search intent satisfaction etc. Google will put you on the top rankings. However, if your website seems spam and the keywords used do not satisfy fully or partially a user’s query, you might not be able to get the best rankings.
Optimizing content for On-Page SEO
Things to consider:
Before beginning with the content optimization, build a strategy around On-Page SEO,
- Crawl and Index your website to find any tweaks.
- See where relevant changes can be made that’d have an impact.
- Redirect URL correctly.
- Continuously monitor the results.
Content of the page:
The content of the page should be relevant and of high quality. The density of keywords should also be in the perfect amount. If you suffer from high bouncing time, the searchers do not spend much time on your website; try to make changes in relevance and add graphics, videos, and images to hook the users to your website and answer their queries satisfactorily.
Title and Meta Texts:
It would help if you crafted creative title tags that would directly light up the user’s interest and stay true to the content of the topic. The title should be below 70 characters, including the keyword(s).
Meta texts are the descriptions below the title. These should be drafted in a manner that satisfies the user’s intent. Taking care of both these things also helps optimize the Click through Ratings (CTR).
Headings and Subheadings:
The headings and subheadings used in the topic provide a mini structure to the topic being discussed. It should be framed in a consistent informational hierarchy- with H1 being the primary heading and following subheadings having keyword variations.
Create short and crisp URLs using keywords that would improve the click-through rating as well as SEO. It also enables users to understand what the blog is about and whether it is helpful for them or not.
Using Images in your blogs enables Google to send more traffic your way than usual. You can optimize your images by giving them appropriate names, using alt texts and compressing images to make the file size smaller, ultimately leading to faster loading of small pages.
Alt texts are used to convert images to audio to help visually impaired users.
Speed in loading pages:
It is frustrating when a page takes more than 5 to 10 seconds to load, especially during the 5G internet time. Using Google’s page speed tools, you can check your time and bounce rate due to delays in site loading. This will help you to provide an insight about how and where you can make changes for faster loading of the website and thus increasing the dwell rate of users.
Most of the users surf websites through their mobile phones. Thus, if your website takes a lot of time to load or respond on mobile, it would immediately become unattractive for the user, who would then go on towards other sites. Using AMP’s can help you load your site faster on mobiles.
Establishing Internal Links:
Internal linking helps in quick navigation to your website and provides instant reach and audience for your website. Internal linking to other authoritative websites gives immediate and far-fetched results for your site.
Internal links are useful not just because they serve as a direct signal to search engines that your material is noteworthy, but also because the links themselves pass on their own link authority to other sites on the internet.
Adding Schema Markup:
Using Google Structured Data Markup Helper, you can add schema markups to your snippets which enrich the snippets beneath the title, thus increasing your ranking on the Search Engine Results Page.
On-Page SEO Tools
- Yoast SEO: Titles, meta descriptions etc.
- Short Pixel: to compress images.
- SEMRush: Identifying keywords used by competitors and their ranking.
- Google Search Console: Used to identify site errors like loading speed, security issues etc.
On-Page SEO requires constant monitoring to gain more traffic on the website and improve the quality of your content. By enriching the user experience through the above steps, you can ensure a high dwelling and return rate of users on your site.