With the increasing popularity of smart speakers and voice assistants, voice search has become a major trend in search engine optimization (SEO). By 2024, the number of voice assistant users will reach 8 billion worldwide. If your website is not optimized for voice search, you could miss out on a lot of potential traffic and revenue. If you need professional help to optimize your website, Pearl Lemon, an SEO agency Birmingham, is the absolute right choice for your website.
This article will share some tips and best practices for optimizing your website for voice search.
Use Natural Language
When people perform a voice search, they use natural, conversational language rather than the keywords they would use when typing a query into a search engine. Therefore, it is important to optimize your website’s content using natural language that matches the way people speak. You can do this by using long-tail keywords and phrases that are more conversational.
Focus on Featured Snippets
Featured snippets are the answer boxes that appear at the top of search engine results pages (SERPs) in response to a voice search query. These snippets provide a concise answer to the user’s query, which the voice assistant reads out. To optimize your website for featured snippets, you must create high-quality content that answers common questions related to your industry or niche. Make sure your content is well-structured and easy to read and use header tags to break up your content into easily digestible sections.
Improve Your Website’s Loading Speed
Voice searches are typically performed on mobile devices, and users expect fast results. Therefore, ensuring that your website’s loading speed is optimized for mobile devices is important. You can use tools like Google PageSpeed Insights or GTmetrix to identify areas of your website that need improvement and optimize them for speed.
Create a FAQ page
As mentioned earlier, people tend to ask questions when performing a voice search. To optimize your website for these queries, consider creating a FAQ page that answers common questions related to your industry or niche. Make sure your answers are concise and easy to understand and use natural language that matches how people speak.
Optimize for Local Search
Local businesses and services are frequently mentioned in voice searches. Therefore, ensuring that your website is optimized for local search is important. It includes creating a Google My Business profile, optimizing your website for local keywords, and including your business’s name, address, and phone number (NAP) on your website.
Use Structured Data
Structured data helps search engines understand the content on your website and display it in a more visually appealing way. You can use structured data to help your website’s content appear in featured snippets and other rich results.
Optimizing your website for voice search is becoming increasingly important in today’s digital landscape. Professional digital marketers will provide you with top-notch SEO strategies to rank your website at the top of the SERPs.