2021 was mostly about sustainable fashion, and the younger generation has embraced it whole-heartedly. Brands these days are mostly focusing on bringing more designs that empower women and give them a feeling of positivity. Brands known for manufacturing women’s designer dresses also tapped into the power of social media to connect with a larger audience. But, what are some emerging fashion brands to look out for in 2022? Let’s have a look!
5 Brands That Are Sure to Make it Big in 2022
So, which labels are going to make it big? 2022 is definitely going to be one of those memorable years in terms of fashion, and here are the brands that are already garnering quite a lot of attention.
You are probably aware of the name Lukhanyo Mdingi who is not only an LVMH finalist but is also one of three winners of the Karl Lagerfeld Prize. The designer is known for creating pieces with utmost attention to detail and collaborating with local artisans. Originally from Cape Town, this designer is a master of pattern, using bright colors like red, green, orange, and sunshine yellow frequently in the designs. Being bold will definitely be one of the trending styles of 2022, and Mdingi’s designs perfectly fit the description.
Receiving praises from everyone, starting from Bella Hadid to Sophie Turner, Nensi Dojaka’s designs are all feminine yet bold with details like misplaced seams and lines. This Albanian designer studied lingerie design at the London College of Fashion, and her black asymmetric mini dress got extremely popular in 2021. In fact, the dress was searched about 7,000 times a month! The attractive point about Dojaka’s designs is that she gives a fresh view of femininity and her designs make women feel truly empowered.
Known for her conversation-starter designs in footwear, Amy Crookes is a name that everyone should know walking into 2022. Her one-of-a-kind and unusual shoe designs are packed with attitude and color, and exactly the type of footwear you’d want while going out to that weekend party. Her designs bring patterns to life, from thigh-high designs to sock-style ankle boots, and the gaudy florals are here to stay!
Christopher John Rogers
Christopher John Rogers, a 25-year old designer, is all about fashion for all body types and brings in diversity in all the latest trends. He has become a well-known name, especially after his list of celebrity fans are ever-emerging with names like Bella Hadid, Michaela Coel, and Lady Gaga. Did you know that he even got a cameo in the Gossip Girl reboot? He has also secured a collab with Target, all of which led to a 73% increase in the brand being searched in the month of July.
Harris Reed rose to fame for the gender fluidity that the designer brought to the world of fashion. This British-American designer has an immensely loyal fan base. Reed believes that fashion is truly revolutionary, and it has a very big role when it comes to making the world not only a more accepting place but also truly expressive. Out of all the emerging brands of 2022, Reed definitely takes things up a notch by displaying a different angle to fashion. Reed is all about placing gender fluidity front and center. The designer aims to blur society’s preconceived notions about sexuality and gender. Reed is also known for the collaboration he did with M-A-C Cosmetics, making it the first-ever gender-fluid makeup line. He takes inspiration from all the current political and social issues happening globally that he feels the most connected to. He wants to strike important conversations with fashion, and at the same time, stay true to the brand’s ethos that brings about inclusivity in terms of gender.
Ever since 2022 began, the fashion-lovers have been on the hunt for the newest names in the industry to keep up with what’s in trend. This list tried to cover a diverse range of designers, from avant-garde fashion to everyday party wear, but a common thread between all five designers is that they are all about self-expression, and that’s probably the most exciting thing about 2022 fashion trends.