Without a doubt, digital marketing is surging. Digital marketing has time and again proven to be effective because it connects businesses with customers whenever they are online. Your digital marketing efforts, such as SEO and PPC, bring you closer to your target customers when they are on Google, social media or checking their email.
Nowadays, digital marketing is non-negotiable for anyone who wants to make a mark in the online world. This article will discuss the importance of digital marketing for your endeavours. Please read on.
The Surge of Digital Marketing
You might be wondering what caused the rise of digital marketing? There are several advantages to digital marketing. In contrast to traditional marketing, this digital version of marketing is more affordable. It enables you to reach a larger audience in a short period.
Customers now spend more time and resources on online media channels like websites, social media and mobile applications. In addition, there is also a dramatic increase in customer conversion rates via social and digital video channels that drive the highest return on investments.
Why Experts Recommend Using Digital Marketing
Your customers are now on digital, making digital marketing more important than ever. Experts recommend creating, streamlining or optimising your digital marketing strategy to accelerate your results.
A website is inarguably the single and most important marketing tool in your arsenal. It provides an insight into what people are interested in and how they can discover your business. Digital marketing metrics help you gather the following data:
- People visiting your site
- Where your visitors are coming from, such as pay per click, social media or email campaigns
Over time, you can monitor the changes in your figures to get real-time information about whether your message is reaching the right people.
Digital marketing levelled the playing field for businesses of any size. Through its affordability, it opened the arena of marketing to smaller and medium-sized firms worldwide, giving them a fighting chance against bigger corporations. For example, Facebook ads via ad campaign tools cost a fraction of the price of printing brochures and sending them to a specific group of people.
A terrific feature of digital marketing is its speed. You can send your message faster in the virtual world. For example, with a click of a mouse, you can post announcements on Facebook. Compare that to the long and tedious process of printing materials and distributing them. Hence, companies can be much more agile with their messaging.
Also, digital marketing helps you track your progress. When you print an advert in a newspaper, you never quite know how many people have seen it. But digital marketing is a faster way to let you know the number of your web visitors, among other things.
Digital marketing helps you promote your brand in a fast-paced world. One of the biggest reasons that digital marketing has become so crucial is the level of engagement it brings. You can converse with your prospects, answer customer inquiries and resolve issues at once. You can also interact with a wider audience so you can do more than just market or sell. If you are using platforms like Facebook, it has become a lot difficult to get the target engagements nowadays. So often users try to buy Facebook page likes to enhance their engagement rate.
Furthermore, better engagement enriches your market research. You can survey your audience or seek the professional opinion of your peers to be better informed in your decision-making.
Forms of Digital Marketing
The following are digital marketing strategies that can boost the online performance of your business.
Email marketing is still an effective digital marketing technique despite the emergence of social media, mobile applications and other channels.
Email marketing is a core strategy in content marketing because it provides value to consumers and, over time, converts your audience into customers. Digital marketing pros know how to create persuasive and captivating campaigns. They also understand optimum audience outreach and are highly skilled at analysing customer behaviour. Therefore, you can make better strategies and decisions based on the relevant data gathered.
- Content Marketing
Content marketing increases brand awareness via storytelling and information. Ultimately, the goal of content is to convert the reader into a customer by completing a call-to-action such as joining an email list, providing information or making a purchase.
The breadth of content ranges from blog posts and resources like white papers, e-books, digital videos, podcasts, etc. But take note that content must first provide value to the consumer and not simply advertise the brand or try to make a sale.
Content marketing is about building a sustainable and trusting relationship with your customers that could potentially lead to many sales in the future.
Search Engine Optimisation (SEO)
An estimated 92% of web traffic happens on search engines. Therefore, if you want your website to have a broad reach, you need to be indexed on major search engines like Google and rank highly.
The goal of SEO is to propel your business to the higher ranks of Google results to ultimately boost traffic to your business’s website. To this end, experts in SEO agency Sydney research words and phrases consumers are keying in search boxes when looking for information online. These terms are interwoven creatively in their content.
SEO is crucial to capture search engine traffic to your website. But how do search engines rank websites in the first place? There are hundreds of ranking factors that influence search engine decisions, the most critical of which are the following:
- User Experience (UX)
- Technical SEO
- User Feedback Metrics
PPC are the paid advertisements and promoted results in search engines. Just like SEO, PPC is a strategy to increase search traffic to your business online. It is a short-term digital marketing form. Hence, the ad ceases to exist once you are no longer paying.
Social Media Marketing
Social media marketing involves more than creating posts for social channels and responding to comments. It covers everything a business does on social media. Marketers approach social media with a cohesive and strategic approach with the goal of optimum engagement from target audiences and creating brand awareness.
This type of digital marketing is focused on reaching your prospects on their smartphone, tablet and other digital devices. Mobile marketing is able to reach prospects via messages, social media, website, email and mobile apps. Digital marketers can tailor-fit offers or content to a geographic location or time, such as when a customer enters a store or participates in an event.
Once upon a time, the only marketing pieces you could track were coupons and direct mail offers. But now, digital marketing enables trackable and measurable results. Analytics would allow marketers to track user behaviour at an extremely detailed level. Such as how many times they click on a link, how long they stay on a webpage or how often they open emails, etc. With this vast amount of information available, marketers can truly understand data trends and create better strategies.
Affiliate marketing, otherwise known as influencer marketing, has been on the rise to bridge the gap between consumers and organisations. But what is affiliate marketing exactly?
Affiliate marketing takes advantage of the growing popularity of industry experts and social media influencers. By collaborating with these third-party influencers, you are able to promote your products or services. Influencers will engage with their audience via posts, blogs or videos to generate more business and create new leads for you.
Taking the Plunge in Digital Marketing: Is it For You?
Digital marketing has caused a seismic shift in how business is done. Traditional marketing efforts like printed billboards are now taking a step back. Small and medium-sized businesses are now realising the benefits of digital marketing and are investing in services such as SEO, PPC, content marketing and social media. This wide range of digital marketing methods is available at your fingertips and can be adapted to suit your specific objectives, budget or industry.
With more consumers searching and purchasing online, digital marketing has become crucial. It enables businesses to effectively put their brand in front of their target audience at the right time, in the right place and in a cost-effective and measurable way.