The news of London fashion 2021 become official after the implementation of a third-tier lockdown in the UK.
When will London fashion 2021 start? | When London Fashion 2021 will happen?
On Wednesday, a meeting was held by the British Fashion Council and they announced the confirmation news of upcoming London fashion 2021 weeks of brands. Due to the severe outbreak of
Covid new variant, it is decided that this year all fashion fans will witness the digital exhibition of London fashion 2021 brands.
The reaction of Government on London Fashion 2021
Before the confirmation of London Fashion Week, UK had witnessed a surging Covid-19 new variant outbreak in England. UK Prime Minister announced that almost all the country entered in the third tier of lockdown. All these situations happened before a week of confirmation of Fashion British Fashion Council.
Chief Executive of BFC Caroline Rush gave a statement that “this new lockdown will create incredibly challenging situations for freelancers, designers and individual business owners” she further added that “London fashion industry pops up in the world for its amazing creativities in the world of fashion. We only work with individual creatives and businesses that are willingly promoting our culture and remarkable reputation of the country around the globe.”
At this time when London Fashion Week 2021 is confirmed, filming and shootings of brands can be done under strict guidelines. From performing arts to shooting films and ramp walks, all the permitted activities including interaction with outside households are still under review. Government officials have not confirmed the news of London Fashion Week.
Rush said in an interview that “we are continuously requesting the Government to support and show their contribution towards the fashion industry. We are mainly requesting the Government to allow the main creative team and models to travel to the UK. The government can introduce phase quarantine exemptions for those members of the fashion industry.
How London Fashion will happen?
As government still has to confirm London Fashion Week 2021 and due to strict Covid restrictions, this year the world will witness the shine and glam of ramps digitally. All Fashion 2021 brands will showcase their designs for the world; everything will go on like it always happens. The only thing that is different this year audience will not be able to interact with the designers and models.
British Fashion Council has established a digital platform for this amazing event. London Fashion 2021 will go live digitally on www.londonfashionweek.com. This digital event will give people easy access to all the collections displaying on the ramp. Additionally, people will also be able to perform multi-media content including interviews will designers, take reviews from other people and understand the point of view of models.
When London Fashion 2021 will go live?
People all around the world can witness the biggest showcase of brands and designer clothes of Fall Season 2021 from 19 February to 23 February. In these 5 days, the whole world will witness the new realm of glamor and fascination with designer clothes. London Fashion Week probably represents fashion from different corners of the world and throughout the fall season, people follow this fashion code.
Caroline Rush said in another interview that “we will always support and encourage our extraordinary fashion industry to showcase its talent in front of the world. It is true that the previous few years brought challenges for our fashion industry. But I have full faith in the creativity, agility, and power of our fashion creations that prevail till the end. British businesses and fashion workforce will not only admire us for being too strong but also for our sustainability too.”
Stay connected with The UK Time for further updates about London 2021.
